Since starting Galaxy Fight Club in August 2021 10 months ago the team have operated on a non-interventionist, 100% open and free speech policy however upon reflection we believe great culture in a project, just as in a company, needs to be fostered top-down starting from the team and so the team would like to take this opportunity to share some of our thoughts on this topic and outline some guidelines on conduct moving forward.
Web2 vs Web3
After a number of thought sessions and discussions we came to an important realization as to the biggest difference between web2 and web3 projects — the role of consumers in web2 vs community members in web3.
Why are projects like BAYC, Doodles and Azuki able to achieve this level of global brand recognition and penetration in mere months, that would otherwise take web2 brands years if not decades to achieve?
Our answer: in web2 brands every ‘holder’ of the company’s project is just a consumer but in web3 they are not just a consumer but also a community member because they have a direct line to the project team and more importantly they help share, market and promote the project, enabling word-of-mouth and grass-root level marketing on steroids.
This has been true of BAYC and it has been true for the other successful projects during their initial rise to prominence, in fact the teams did very little paid marketing at the start (web3 dislikes inorganic disingenuous paid marketing). These project teams handled the art (product) and the surrounding branding assets (brand guidelines, website, videos) to achieve as much of a PMF as possible, then their community members started creating the grass-root level marketing engine (derivative art, derivative projects, real life BAYC projects, BAYC merchandise, Twitter threads) that lives on it’s own beyond the project team.
Fostering a healthy GFC Culture
50% of all NFT projects launched since February 2021 are dead (floor price < mint price) and more will die before the market recovers, on the other hand the successful projects will continue to survive and thrive. All these successful projects follow the same formula which is a combination of flawless team execution on product and branding + community creating an engine of grass-root marketing.
We believe that the GFC team has a key role to play in facilitating the creation of this engine, by first defining the culture of the community and what it means to be part of the Galaxy Fight Club community. Only upon the foundation of a healthy community culture can more effective forms of grass-root and word-of-mouth marketing be organised from (which is an article for another time).
With this said, we would like to introduce 2 guidelines to every community member to abide by in our community moving forward, whether you engaging in one of our exclusive channels on Discord or commenting publicly on our Instagram page.
- Constructivism criticism is encouraged but not FUD, there is a fine line between constructivism criticism and destructive complaining/ taking out your frustrations on others
- Take up the role of an active community member instead of a consumer, which means instead of just identifying problems, also think and suggest solutions, or better yet take proactive action to solve these problems as well as participating in community events
Galaxy Fight Club got to where it is today and maintained relevance in the hyper-competitive NFT space by working with it’s community. From:
- Maverick helping the project to create the Dune analytics dashboard
- Guru Gcoin connecting us with top tier influencers directly and being an excellent shoutcaster in GFC tournaments
- Tony-stark creating a weapons library, recording and documenting each weapon’s stats and attacks
- And many others community members (you know who you are) who have introduced us to VCs, agencies and other useful individuals as well as all the mods helping to manage our Discord
We plan to be the 1% of NFT projects that is still relevant 5 years, 10 years from now. To do this it is imperative the project team work with the community, instead of for the community. The GFC team is committed to creating high quality fun-to-play blockchain games as well the accompanying marketing & brand collaterals and we need the community’s help to create the grass-root marketing engine, with the first step starting from fostering a friendly and positive culture.